Privacy policy

1. Scope of Personal Information Collection

We only collect personal information that you voluntarily provide or that is necessary for using the services when you access and use this website. We do not collect irrelevant personal information irregularly or beyond the scope. The specific scope includes:

1.1 Registration and Account Information: When you register an account on this website, you may need to provide your name, email address, mobile phone number, password and other information for account creation, identity verification and account security maintenance, ensuring that you can log in and use the core services of this website such as shopping and order inquiry normally.

1.2 Shopping and Order Information: When you shop on this website, to complete the transaction process, we will collect your shipping address, contact phone number, order product information, and payment-related information (only used for transaction verification, and no sensitive financial information such as complete payment passwords and bank card numbers will be stored) for order processing, product delivery and transaction confirmation. Among them, the collection of sensitive payment information such as credit card numbers will be carried out entirely on secure pages protected by SSL encryption technology to ensure the security of the information transmission and collection process, eliminate the risk of information leakage, strictly follow the relevant norms for payment information protection, and will not improperly retain or disclose any sensitive payment information.

1.3 Browsing and Usage Information: To optimize the website experience and provide personalized recommendations, we may automatically collect your website browsing records, product browsing preferences, device usage information (such as device model, operating system, IP address), access time and other non-personally identifiable information. Such information does not identify your personal identity individually and is only used for website operation optimization.

1.4 Other Information: When you take the initiative to contact us to feedback problems or participate in website activities, you may provide information related to the feedback content and activity participation, which we will only use to handle your feedback and ensure the smooth progress of the activities.

Note: We will not force you to provide irrelevant personal information. If you refuse to provide non-essential personal information, it may affect the use of some non-core services, but will not affect your basic functions such as browsing website products. At the same time, the core mission of this website is to provide online retail services of fashionable women's footwear for global consumers. Collecting users' personal information shall not be the main purpose. All collection of personal information is carried out around legal needs such as service provision and transaction completion. No irrelevant information will be collected additionally, and information collection will not be taken as the core goal of website operation.

2. Purpose of Personal Information Use

We collect your personal information only for the following legitimate purposes, and all use behaviors comply with relevant laws and regulations and are not used for any purposes not informed to you:

2.1 Provide and optimize services: To provide you with core services such as product browsing, shopping transactions, order management, and logistics distribution, and optimize the website interface, functions and service experience according to your usage habits to improve service efficiency.

2.2 Ensure account and transaction security: To verify your identity information, prevent risks such as account theft, false transactions, and fraud, ensure your account security and transaction security, and timely handle abnormal transactions and account problems.

2.3 Communication and feedback processing: To reply to your consultations and feedback, notify you of relevant matters such as order status, logistics information, and website activities, ensure smooth communication, and solve your problems in a timely manner.

2.4 Compliance and legal requirements: To comply with relevant laws and regulations and regulatory requirements, or respond to the investigation and evidence collection needs of legal proceedings, arbitrations, and law enforcement agencies, reasonably use your personal information to ensure the compliant operation of this website.

2.5 Personalized recommendations: Based on your browsing preferences and shopping records, recommend fashionable women's footwear products that meet your needs to improve your shopping experience (you can choose to turn off the personalized recommendation function at any time). It is strictly prohibited to use your personal information or personal pictures (including your uploaded avatar, pictures provided when giving feedback, etc.) for any form of advertising, commercial promotion and other activities without your explicit consent, including but not limited to advertising and product promotion on this website and third parties. If it is necessary to use your relevant information for advertising-related purposes, we will separately send an authorization notice to you, and only use it in accordance with the agreed purpose after you explicitly confirm and agree.

3. Storage and Protection of Personal Information

We attach great importance to the security of your personal information and take multi-level and comprehensive security protection measures to prevent personal information leakage, tampering and loss. The details are as follows:

3.1 Storage Security: Your personal information will be stored on servers that meet international security standards, and data will be encrypted and stored using encryption technology (such as SSL encryption). Access rights are restricted, and only authorized personnel can access relevant information to prevent information leakage.

3.2 Technical Protection: We continuously upgrade network security technologies, establish a sound security protection system, prevent risks such as network attacks, virus intrusions, and data leakage, regularly conduct security inspections and maintenance on servers and systems, and strengthen system security.

3.3 Management Protection: Establish strict internal management systems, conduct strict authority management and security training for employees who have access to personal information, clarify job responsibilities, require employees to strictly abide by privacy protection regulations, and prohibit the disclosure and abuse of personal information.

3.4 Storage Period: We will store your personal information in accordance with the principles of "minimum necessity and shortest period". When your personal information is no longer used for the purposes agreed in this policy and there is no legal requirement to store it, we will delete your personal information in a timely manner or anonymize it to ensure that the information cannot identify personal identity.

3.5 Security Reminder: Please properly keep your account password, verification code and other sensitive information, and do not disclose them to others. If you find any account abnormalities or possible leakage of personal information, please contact us in a timely manner, and we will take measures to ensure the security of your information as soon as possible.

4. Disclosure and Sharing of Personal Information

We promise not to arbitrarily disclose, sell, rent or share your personal information. It is strictly prohibited to sell any of your contact information (including mobile phone number, email address, shipping address, etc.), and we will not reach any agreement on selling users' contact information with any third party in any form, nor obtain any commercial interests by selling users' contact information. We will disclose and share your personal information with your consent or in accordance with laws and regulations, and strictly control the scope of disclosure only in the following circumstances:

4.1 With your explicit consent: Disclose and share your relevant personal information to the third party designated by you with your active authorization for the purpose agreed by you (such as sharing your shipping address and contact phone number for product delivery when entrusting a third-party logistics provider).

4.2 Third-party service providers: To provide better services, we may entrust third-party service providers (such as logistics service providers, payment service providers, and technical service providers) to handle related businesses. We will sign a strict privacy protection agreement with third parties, requiring them to protect your personal information in accordance with this policy and relevant laws and regulations, and prohibiting them from using your personal information for other purposes.

4.3 Legal and regulatory requirements: Disclose your personal information in accordance with the requirements of laws and regulations, judicial organs, and law enforcement agencies to cooperate with investigation and evidence collection, fulfill legal obligations, and ensure compliant operation.

4.4 Anonymization: We may use anonymized information that cannot identify personal identity for data analysis, market research, service optimization, etc. Such anonymized information does not belong to personal information and can be freely used and shared.

5. User's Rights

In accordance with relevant privacy protection laws and regulations, you have the following rights to your personal information, and we will provide you with convenient channels to exercise your rights:

5.1 Right of Access: You have the right to access your personal information, including your account information, order information, browsing records, etc., which can be queried through the account center of this website.

5.2 Right of Correction: If you find that your personal information is incorrect or incomplete, you have the right to request us to correct the relevant information, and we will correct it in a timely manner after verification.

5.3 Right to Erasure (Right to be Forgotten): You have the right to request us to delete your personal information. If it complies with the laws and regulations and the agreement of this policy, we will delete your personal information in a timely manner or anonymize it.

5.4 Right to Withdraw Consent: You have the right to withdraw your consent to the collection, use and sharing of personal information. After withdrawing consent, we will no longer continue to collect, use and share your relevant personal information, but it will not affect the personal information processing behavior carried out based on your consent before the withdrawal.

5.5 Right of Complaint and Feedback: If you believe that our personal information processing behavior violates this policy or relevant laws and regulations, you have the right to feedback and complain to us, and we will accept it within 1-2 working days and give you a clear reply.

6. Update and Notification of Privacy Policy

6.1 We will update this privacy policy from time to time according to the update of relevant laws and regulations and the adjustment of website services. The updated privacy policy will be posted in a prominent position on this website and will take effect immediately after posting.

6.2 If there are major changes to this privacy policy (such as changes in the scope of personal information collection, purpose of use, disclosure method, etc.), we will notify you through your reserved email address, mobile phone text message and other methods to ensure that you understand the changes. Your continued use of this website service will be deemed as your consent to the updated privacy policy. At the same time, the scope of laws applicable to this policy will be consistent with the target countries/regions where this website is launched. If the region where you access and use this website has specific legal provisions on personal information protection, we will strictly follow the legal requirements of that region, adjust the corresponding personal information processing methods, ensure the compliance and applicability of this policy, and avoid the situation where the applicable laws are inconsistent with the target countries/regions for launch.

7. Disclaimer

7.1 We will take remedial measures within our capabilities for the leakage, loss and tampering of personal information caused by force majeure (such as natural disasters, network interruptions, hacker attacks, etc.), but we will not bear corresponding responsibilities.

7.2 You shall bear the corresponding responsibilities for the leakage of personal information caused by your voluntary disclosure of personal information to third parties or your own improper operations (such as disclosing account passwords and verification codes), and we will not bear any responsibilities.

7.3 This policy only applies to the collection, use, storage and disclosure of your personal information by this website, and does not apply to the personal information processing behaviors of third-party websites and third-party service providers. When you access third-party websites and use third-party services, you need to abide by the privacy policies of third parties.

8. Contact Us

If you have any questions, suggestions about this privacy policy, or need to exercise your rights related to personal information (such as querying, correcting, deleting personal information) or feedback privacy-related issues, you can contact us through the official channels in the "Contact Us" section of this policy. We will handle it for you in a timely manner to ensure that your legitimate rights and interests are protected. All contact information provided in this policy is true, valid and verifiable, and is completely consistent with the merchant-related information disclosed in the "Contact Us" section and "About Us" section of this website. There is no false, invalid or inconsistent contact information, ensuring that you can communicate with us through legal and effective channels, protecting the realization of your rights such as consultation and feedback, and complying with the requirements of relevant laws and regulations on merchant information disclosure.